The NV 1.0
Standard

Nutrition Verified exists to verify the accuracy and clarity of food information presented to consumers.

It is an information-verification framework, not a certification, endorsement, or approval system.

Nutrition Verified verifies information only.

Verification means:

• Information has been reviewed for accuracy
• Information is consistent with supplied documentation
• Information is not misleading in its presentation

Verification does not imply quality, safety, health benefit, or superiority.

The following information may be verified when presented to consumers:

• Product name and description
• Ingredient lists
• Nutrition Information Panels (NIP)
• Origin and provenance statements
• Farming, handling, or processing descriptions
• Packaging, storage, or preparation information
• Any other factual product information disclosed publicly

Nutrition Verified does not verify:

• Food safety compliance or regulatory approval
• Organic, free-range, grass-fed, ethical, or welfare claims unless presented strictly as factual information and supported by evidence
• Health, medical, or performance outcomes
• Taste, quality, or comparative superiority
• Environmental impact unless supported by verifiable data

Nutrition data must be sourced from:

• FSANZ-recognised databases
• Laboratory analysis
• Accepted national food composition references

Nutrition values are treated as typical averages, not guarantees.

Nutrition Verified does not create or estimate nutrition data. It verifies the source and representation of provided data.

Producers must:

• Submit complete, truthful, and current information
• Provide supporting documentation when requested
• Notify Nutrition Verified of any material change to:
  • Ingredients
  • Nutrition values
  • Origin
  • Processing methods
  • Packaging or labelling

Failure to update information may result in removal of verification.

The Nutrition Verified name, mark, QR, or NFC reference:

• Indicates information has been verified
• Does not indicate certification, endorsement, or approval

It must not be used to:

• Imply health benefits
• Replace mandatory regulatory labelling
• Mislead consumers in any form

Where possible, verified information should allow consumers to:

• Access sources
• Understand methodology
• See disclaimers or limitations

Nutrition Verified prioritises clarity over authority.

Nutrition Verified may suspend or remove verification if:

• Information becomes inaccurate, outdated, or misleading
• Producer obligations are not met
• The mark is misused

Nutrition Verified operates in alignment with:

• Australian Consumer Law (ACL)
• FSANZ food standards
• Truth-in-advertising principles

Verification is informational, not regulatory.